State of Affairs of Online Reputation Management

State of Affairs of Online Reputation Management

State of Affairs of Online Reputation Management

The online landscape for Reputation Management continues to evolve, and it’s becoming more and more relevant. Consumers are demanding they see reviews on the platform of their choice and there are a lot of competitors in the space now.

The word is out that online reputation is not just a ‘nice thing’ to have—it’s essential to your company’s success.

Brands need to manage their reputation, but so do locations and frontline employees. There’s an evolution going on, with a focus on winning local.

And so, a brand must ask themselves these questions:

  1. What can I do to ensure that the True Voice of my customer is represented in the right place at the right time for my future customers to find?
  2. What can I do to ensure that my frontline teams feel engaged with managing their online reputation at a local level to actively win new business?
  3. Can my online reputation actively do some heavy-lifting in the online advertising space?
  4. By investing in active Online Reputation Management, can I also have online monitoring and listings management looked after at the same time?
  5. What does ‘active’ Online Reputation Management look like for my brand throughout my hierarchy?

Here are some stats to make the argument for ‘active’ Online Reputation Management throughout your hierarchy.

 State of Affairs of Online Reputation Management

  1. 90% of consumers read online reviews before visiting a business (2017)
  2. Online reviews have been shown to impact 67.7% of purchasing decisions (2015)
  3. 84% of people trust online reviews as much as a personal recommendation (2016)
  4. 74% of consumers say that positive reviews make them trust a local business more (2016)
  5. Every one-star increase in a Yelp rating means a 5 to 9% increase in revenue (2016)
  6. 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service (2013)

While Online Reputation Management that results in reviews is a great starting point, you have to do more. Asking deep questions for your brand right from the beginning will tie your reputation management to frontline employee engagement at a local level.

At SocialSurvey, we’ve had a long held view that if you don’t actively manage your online reputation, your unhappy customers will do it for you. If you are ready to move from nonmanagement, or even if you are monitoring your online reputation, and are wanting to actively manage your online reputation contact us contact us for an enterprise solution with SocialSurvey.