SPECIAL EDITION: #CreateWOWSummit Recap
… so that was said and reflected by many (thank you Coleen and all!).
We definitely created some WOW together at our very “unconference”. Everybody who attended rolled up their sleeves, stretched their minds, widened their ears and got a little weird. THANK YOU for all who contributed to our #CreateWOWSummit!
For those of you who missed it, or for those who’d like a refresher, we’ve got highlights to share in this article. Please dive in as deep as you’d like and let us know if you have questions or would like to give us comments/suggestions (connecting opportunities provided below). Thanks so much!
Nothing like getting personal to warm up WOW before the main event. Wednesday night’s party at the SocialSurvey office was just right the amount of imbibing needed to loosen up and stir the buzz of what was to come. Our Customer Success team’s WOW Bar certainly served up the experience while connecting at our Partners Wall.
Rewire Kickoff Breakfast
Come early Thursday and we didn’t waste any time stretching our minds for WOW. Steve Scanlon surprised attendees with a guided meditation to help get our minds readied and elastic. His brain dump was worth every cellular moment.
As attendees levitated to the opening talks in the main auditorium, their spirits were lifted higher with high-fives from energized SocialSurvey employees leading the way. The entire lobby experience was further supported by all sorts of ways to engage: podcasts (Lykken on Lending and Mortgage Marketing Expert), video content (Wide-Eyed Productions, VIP AV, Renee Rovai & Greg Johnston from MasonMac, Michael Dooley, Mortgage Media), social wall, DJ booth (DJ Warren Wong), coffee shop and lounge to name a few. Not to mention the remarkable lobby and entire conference facility at Roundhouse—total WOW!
We all get juiced up from a good TED Talk. So hearing first hand from four industry legends like Barry Habib, S.A. Ibrahim, Teresa Bazemore, and Scott Davido for 11 minutes each brought some mighty memorable moments, like:
- Being the first show to bring booze to Broadway Show seats (Barry)
- A billion ways to increase revenue (S.A.)
- People are always looking at the leader (Teresa)
- Don’t be an asshole! (Scott)
Nothing like a light chat around the campfire discussing burning questions like the future of loan officers, Amazon’s domination and an imminent recession. Good thing we had s’mores to pass around and some seriously smart savants to help guide us outta the proverbial woods. The Future Buyer session was led by Barry Habib and industry heavyweights Rick Arvielo, Jon Gwin, Eddy Perez, and Rick Sharga. Needless to say, there was some serious WOW on fire!
Special thanks again to Lenders One who sponsored for this very hot conversation.
SocialSurvey’s SocialWorks Platform and Product Roadmap
About half of WOW was filled driving SocialSurvey from the present to the very progressive future. Attendees took control of the wheel and helped steer us to solutions they want now and very soon. It was an exhausting race through ideation and debate with everybody turning out as winners.
Speaking of winners, there was one race worth announcing where we had attendees vote on the next product SocialSurvey should build: SocialMarketing or SocialListings. The latter won by a mile.
To learn more about the competition and our product roadmap, check out this Special Edition WOW Newsletter article called “You want it, you got it”.
We’re building a culture at WOW, which we’ll get more into later. Part of that effort is to make sure we “Do the Right Thing” and “Build Amazing Relationships”—two of SocialSurvey’s core values. So, having MBA’s heroine Marcia Davies lead her mPower panel of dynamic women during our Thursday luncheon was in super WOW alignment. Just listen to her and panelists Patty Arvielo, Kate DeKay, and Teresa Bazemore, interviewed by Mortgage Media’s S.A. Ibrahim, in an intimate and captivating video post session.
Marketing (Fast) Track
A great deal of the “unconference” buzz at WOW swirled around the Marketing sessions, which did not disappoint. Each session was its own hive, bustling with busy bees creating content, sprinting through brainstorms or getting completely Blitz’d out. Here are a few highlights:
LuWOW (Luau Party)
The name says it all—this celebration moved and swayed from the docks of the Roundhouse lake along the water as the California sun set in the West. Bursts of WOW decorated the evening with Blue LuWOW cocktails, a prop-popping photobooth, fire dancing, and a Polynesian hula dancer that helped bleary attendees unwind after a busy day.
For the final day leading up to the finale, we reignited the fire shared by all in WOW attendance with an impactful culture session. Shares from David Lykken, S.A. Ibrahim, Kristin Morrah and the SocialSurvey team filled the stage with laughs, love and heartfelt tips for creating a WOW Culture.
For more, check out this Special Edition WOW Newsletter article called “Lift Your Culture with WOW!“
The entire SocialSurvey team is beyond grateful for the honor of working with such a roster of dynamos, including our customers, partners, investors and each member of our team.
Post-it Then Post It
After every session we asked attendees to jot down their one WOW takeaway on a Post-it and slap it up on the wall on their way out. Then once they left, they were asked to post it—their takeaway—on social (hence “Post-it Then Post It.”). We collected their physical Post-its and organized them into a WOW installation that evolved over the two very full days of our “unconference”. After they were all up in full glory and the finale was over, our SocialSurvey team had some fun taking them down—in reverse…
For those die-hards that know we’re going to deliver beyond WOW next year, surprise us with your early registration—we’re making it so worth it. And for those on the fence, check out our #CreateWOWSummit Highlight Reel!
We can’t wait for next year!
Will you be there with us for 2019?
Use promo code: WOWNEWSLETTER to get 35% off!