Bringing WOW to Listings Management

Bringing WOW to Listing Management

When you build a platform that customers trust, it is very common for them to ask for more…

  • More from a relationship that they value…
  • More from a vendor they know executes with WOW…
  • & More from a company they know truly cares about the success of the real people in the locations they serve.

At our recent #CreateWOWSummit, we ran a deep dive session on Listings Management. Our goal was to really understand the pain our client partners were experiencing with all of the places their companies need to show up consistently online.

Here is a brief insight into the pain of Listings Management:

Listings management means making sure all of your content is managed across wherever customers might find you.

This ‘content’ includes your:

  • Name
  • Address
  • Phone number
  • Photos
  • URLs
  • Reviews
  • Video content
  • … and more!

Whether customers search for you on yp.com, Citysearch, Bing, Apple, Google, Yelp, or anywhere—it’s all supposed to be consistent, as those sites are scraping data and creating listings.

So, what happens when a company moves? … or closes a location? … or opens a new location? It can be a nightmare to manage.

Blake Boyer SocialSurvey SocialListings

Jessica Gonzales on SocialListings

Google Rewards Consistency

So, what does Google want? Over 60 percent of their three pack algorithm is based on listing and review signals. They want:

Google My Business SignalsProper Category
Product Service Category Keyword in Business Title
Location (city and state if possible) Keyword in Business Title
Verified GMB Listings
Local area code in GMB Listing
Age of GMB Listing
Photos in GMB Listing
Review SignalsQuantity of Local Google Reviews
Product / Service keywords found in the GMB local reviews
High star rating on GMB local reviews
Overall velocity of reviews (GMB and Web Reviews)
Positive sentiment in reviews
Citation SignalsInbound links / Quality, Quantity, and Authority
Consistent NAP data on Citations,(all tiers)
Quality / Authority of other citations (non listings like, news articles, blog posts, industry associations)
Enhanced Citations
Citations from Industry relevant domains
Proper category, keyword associations on all citations
Company Web SignalsAuthority of Websites
HTML NAP matching GMB listings
Mobile friendly / Responsive website
NAP Schema / JSON-LD on URL referenced on GMB Page
Product / Service keywords in the anchor text of inbound links domain

Google wants all of the above across all of your locations to ensure that the physical location is real and correct, and they will crawl 70 other sites in attempt to reference the exact same details.

An example…

SocialSurvey Enlists its Support

So, what is SocialSurvey doing to help their client partners with this?

SocialSurvey gives the enterprise the control to manage all of the public data about your company everywhere. We start with a the standard name, location and phone data about your business and locations. Thenm we add rich data like hours of operation, promotions, photos and videos. Finally, we give you an interface to manage reviews.

Incorporating listing management to the SocialSurvey platform makes perfect sense because:

  • We are a listings website with the entire hierarchy for our clients and already have the schema data
  • We show all the locations
  • We have the users (e.g. the loan officers, realtors, insurance agents, or franchisees) and the locations they work at
  • We have the reviews for each location

In Summary

A primary component to successfully managing your enterprise brand nationally and winning locally with all of your locations is listings management. Your brand is everywhere—potential customers are finding you on search engines, maps and online directories all over the place.

This is the place where SocialSurvey and SocialListings work together, to help customers choose you over the competition.

Questions? Comments? Please contact your Customer Success Manager directly, or contact us for more on our SocialListings product.