Siloed Technology Kills Customer Experience Design

The right strategy has the power to connect the departments through constant WOW moments and documented wins. Every business is different and will have its own unique list of business outcomes within each of the buckets below:

HR 

  1. Engagement
  2. Behavior
  3. Recruiting
  4. Retention
  5. Training
  6. Quality
  7. Measurement

Marketing

  1. Content
  2. Links
  3.  Consistent Listing Data
  4. Third Party Reviews
  5. Social Proof
  6.  Audience Building
  7.  Improve CX
  8.  SEO
  9.  Loyalty
  10.  Marketing Programs Adoption

Sales

  1.  Grow Revenue
  2.  Conversion
  3.  Referrals
  4.  Beating Competition
  5.  Referenceable User Stories
  6.  Improve Strategic Partnerships
  7.  Social Selling
  8.  Increase Lead Volume

Service

  1.  Improve Customer Data
  2.  Escalate issues
  3.  Adoption
  4.  Training
  5.  Boarding

Compliance

  1.  Engagement
  2.  Mentions Monitoring
  3.  Social Control and Monitoring
  4.  Reporting
  5.  Archives
  6.  Complaint Resolution
  7.  Measurement

The CX 2.0 Audit is coming soon! In the meantime, read the ultimate CX design automation checklist.