A primary component to successfully managing your enterprise brand nationally and winning locally with all of your locations is listings management. Your brand is everywhere—potential customers are finding you on search engines, maps and online directories all over the place.
SocialSurvey gives the enterprise the control to manage all of the public data about your company everywhere. We start with a the standard name, location and phone data about your business and locations. Then, we add rich data like hours of operation, promotions, photos and videos. Finally, we give you an interface to manage reviews.
Listings Management is about maintaining sanity.
Blake Boyer Freedom Mortgage
Google Rewards Consistency
So, what does Google want? Over 60 percent of their three pack algorithm is based on listing and review signals. They want:
Google My Business Signals
- Proper Category
- Product Service Category Keyword in Business Title
- Location (city and state if possible) Keyword in Business Title
- Verified GMB Listings
- Local area code in GMB Listing
- Age of GMB Listing
- Photos in GMB Listing
Citation Signals
- Inbound links / Quality, Quantity, and Authority
- Consistent NAP data on Citations,(all tiers)
- Quality / Authority of other citations (non listings like, news articles, blog posts, industry associations)
- Enhanced Citations
- Citations from Industry relevant domains
- Proper category, keyword associations on all citations
Review Signals
- Quantity of Local Google Reviews
- Product / Service keywords found in the GMB local reviews
- High star rating on GMB local reviews
- Overall velocity of reviews (GMB and Web Reviews)
- Positive sentiment in reviews
Company Web Signals
- Authority of Websites
- HTML NAP matching GMB listings
- Mobile friendly / Responsive website
- NAP Schema / JSON-LD on URL referenced on GMB Page
- Product / Service keywords in the anchor text of inbound links domain
Google wants all of the above across all of your locations to ensure that the physical location is real and correct, and they will crawl 70 other sites in attempt to reference the exact same details.