EmmaM Online — Episode 8: Moments That Matter
Find out what matters to people as they move, and see how brands can help ease their transitions.
As marketers, we’re currently in (arguably) the most important medium shift in marketing since the first television ad for Bulova watches in 1941.
Mobile technology has delivered us from a mass media world to a personally relevant one. From a world in which marketers would buy TV, magazine and radio ads as a way to reach people based purely on context, to a world in which marketers can reach individuals based not just on demographics, but also on passions, behaviors, interests and so on. It’s driven the shift from a world of appointment-driven media, ruled by rigid 15, 30 and 60-second frameworks, to a world of anytime/anywhere media.
“Moving conjures logistical challenges. It is a moment to think about where you came from, and consider where you are going.” -EmmaM, SocialSurvey
WIIFM – What’s In It for Me?
As we covered last week, the Facebook ads funnel starts with really understanding the customer persona. This week’s WIIFM gives you a 5-minute rundown on how to manage this effectively for your brand, locations and individuals.
Next week, we’ll be discussing how to use Messenger to communicate with customers. Regardless of age, people prefer using Messenger over calling or emailing because it has made communication simpler.
Go to the pinned post on our Facebook SocialSurvey page and get the reminder!
That’s a wrap of Episode 8. Thanks for all of your insights and collaborations, and see you all next week! Get the reminder.