EmmaM Online — Episode 10: Brand Safety for Multi-Location Brands
Brand Safety & Your Brand
When you advertise within the Facebook family of apps and services, your ads can appear beyond Facebook and Instagram. Tools like Audience Network, Facebook In-stream Video and Facebook Instant Articles give you more opportunities to reach the customers you care about within unique, immersive experiences. But keep in mind, those placements are deeply integrated with content, and some advertisers won’t want to be associated with content that doesn’t fit their brand.
“You may want to avoid showing ads adjacent to controversial content or material that doesn’t fit your brand. Knowing that you have some controls over where your ads are shown not only helps the integrity of your brand, but also makes sure it is playing in the right place, at the right time, to the right audience.” -EmmaM, SocialSurvey
WIIFM – What’s In It For Me?
Last year, we dove deep into the mechanics of Facebook Business Manager, alongside the customer experience of Facebook ad campaigns. Brand safety is a part of both, and I would suggest that you run your overarching customer journey through the filter of brand safety.
Next week, we are starting a new series: 10 episodes on the topic of Instagram for Multi-Location Brands. Join us next Tuesday at 11:30am to learn everything Instagram for your Multi-Location Brand.
Go to the pinned post on our Facebook SocialSurvey page and get the reminder!
That’s a wrap of Episode 10. Thanks for all of your insights and collaborations, and see you all next week! Get the reminder.