EmmaM Online — Episode 9: Messenger – Connect and Communicate with Customers
Connect with Customers Where & How They Prefer
People are messaging on a global scale, and they expect to be able to connect with friends, family and their favorite businesses through the apps where they spend the most time — like Facebook.
A recent survey by Nielsen showed that 53% of people say they’re more likely to shop with a business they can message directly.
“Regardless of age, people prefer using Messenger over calling or emailing because it has made communication simpler.” -EmmaM, SocialSurvey
WIIFM-What’s In It for Me?
Worldwide, more than 8 million messages are exchanged between people and brands via Messenger every month! WOW. Companies like yours are already seeing firsthand that having a bot and/or communicating on Facebook Messenger is a great way to connect with your customers.
Case studies have shown that having a bot leads to higher customer satisfaction and less emails to customer service.
Join us next week, as we discuss running your overarching customer journey through the filter of brand safety.
Go to the pinned post on our Facebook SocialSurvey page and get the reminder!
That’s a wrap of Episode 9. Thanks for all of your insights and collaborations, and see you all next week! Get the reminder.