EmmaM Online — Episode #7: Metrics for Multi-Location Brands
Ads Manager gives you a holistic view of your ad performance across Facebook, Instagram, Audience Network, and Messenger, and across devices.
Once you’ve created a campaign and are delivering ads, the next step is to understand how your ads are performing:
* What devices are people using when they view your ad?
* How many unique people did you reach across different platforms, and what were their demographics?
Introduction to Ads Manager
“Now, let me tell a story, and you can mold it to yourself.”
-Emma Monro, SocialSurvey
With people-based measurement, Facebook can help you answer those questions. Facebook can measure across Facebook, Instagram, Audience Network, and Messenger, and across different devices, to tell you the unique number of people who were reached or who engaged with your ad.
WIIFM – What’s In It For Me?
Next week, we will dive into an episode I’ve been looking forward to for quite a while – Moments That Matter.
Go to the pinned post on our Facebook SocialSurvey page, and get the reminder! https://facebook.com/SocialSurveybusiness/videos/272447026806028/
That’s it! Have a productive week, see you on the flip side!