EmmaM Online — Episode #6: Targeting Audiences
Facebook provides three distinct targeting strategies for marketers:
1. Core Audiences: Target ads using Facebook data.
2. Custom Audiences:
Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know.
3. Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting.
“For a brand’s marketing team, how do we use Core, Custom and Lookalike audiences to effectively target the right customer, at the right time, in a multi-location brand?”
-Emma Monro, SocialSurvey
WIIFM – What’s In It For Me?
Go to the pinned post on our Facebook SocialSurvey page, and get the reminder!
That’s a wrap of Episode 6: Thanks for all of your insights and collaborations, and see you next time for an Introduction to Metrics for Multi-Location Brands! Get the reminder.