EmmaM Online — Episode #4: Introduction to Facebook Campaigns
When it comes to their ad platform, Facebook simplifies ad creation and delivery by selling ads based on ad objectives at the campaign level. Selecting an objective sets the business goal you want the ads within this campaign to accomplish. This helps Facebook determine the best ad placements, formats and calls to action — and deliver your messages to the right people.
There are 3 types of campaigns, and different objectives for each type. In this episode, we will walk through each objective and showcase an example for each.
The 3 types of campaigns are: Awareness, Consideration and Conversion.
“I have a question for you to consider before any type of Facebook ad strategy to is considered. For my brand, what does an Awareness, Consideration and Conversion campaign look like?”
-Emma Monro, SocialSurvey
WIIFM – What’s In It For Me?
Mortgage – Insurance – Real Estate – Multi Location Brands, and my Franchise Peeps!
I have an invitation for you. When you start thinking about the customer journey along the lines of what we’ve just discussed with Facebook Campaigns, I want you to think about it like this…
Awareness: Tell a targeted story to a targeted audience. Look at the targeted audience, find out what their #1 pain point is, and tell a story about how that pain point was fixed.
Consideration: Use reviews to further support the story.
Conversion: CTA – invite a connection to learn if their story can have the same outcome.
My invitation to you is this. When you have your outline, feel free to email it to me – I would be more than happy to look over it and give you feedback. Email me at firstname.lastname@example.org
Next week, we are diving deep into Facebook Pixel for Multi-Location Brands.
Go to the pinned post on our Facebook SocialSurvey page and get the reminder!
That’s a wrap of Episode 4: Thanks for all of your insights and collaborations, and see you all next week! Get the reminder.