EmmaM Online — Episode 18: Facebook Attribution

SocialSurvey WOWworthy with EmmaM Episode 18 acebook Attribution

Facebook Attribution

What is it? For campaigns on Facebook, Instagram, Messenger and Audience Network, you can use the data-driven attribution model, which is a statistical model developed by Facebook that gives a percentage of credit to each touchpoint based on the incremental impact they had on driving business goals.

“Facebook Attribution, a new measurement tool that’s free to use and designed to give marketers a more holistic view of the customer journey.” -EmmaM, SocialSurvey

With this tool, you’ll be able to:

  • Understand which of your ads are driving action.
  • Measure across the Facebook family of apps and services.
  • Assign credit based on estimated incremental value using data as your guide.
  • Measure across devices, publishers and channels.
  • Make smarter business decisions

Next week, we’ll be focusing on Facebook Targeting Parameters for Housing, Employment & Credit Brands. Tune in at 11:30 AM PST to join us on the live training!

Go to the pinned post on our Facebook SocialSurvey page and get the reminder!

That’s a wrap of Episode 18. Thanks for all of your insights and collaborations, and see you all next week! Get the reminder.