December 14, 2018 / by Emma Monro / EmmaM Online, Newsletter 10
Eight weeks ago, after consulting our client partners, we launched our weekly Facebook Blueprint training for Multi-Location Brands. Every Tuesday, join us as we come together as a brand marketing team to keep up to date on everything happening in Facebookland, complete a Facebook Blueprint learning module, and get insights on how to market your […]
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Show Up For Social
January 30, 2019 / by Emma Monro / EmmaM Online, Newsletter 12, Newsletter 14
Looking for ways to elevate your Multi-Location Brand in 2019? We’ve got you covered with all of our WOWworthy education content in one place. Facebook Blueprint Training – Marketing Team Edition Digital Mayor Training – SocialSurvey Users Edition Behind the Review Instastories LIVE! 1. Facebook Blueprint Training – Marketing Team Edition – 30 minutes 11:30am […]
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EmmaM Online — Episode 14: The Customer Journey
January 24, 2019 / by Emma Monro / EmmaM Online
The Customer Journey What is a customer journey? Most look at frontline agents as a transaction and marketers as a conversion, but we’re actually talking about a path to building a relationship. Awareness. Interest. Consideration. Purchase. Repurchase. “If you’re not thinking like a consumer—if there’s more assumption than empathy backed by knowledge—then you’ll miss a […]
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EmmaM Online — Episode 13: LIVE Q&A for our Marketing Teams
January 17, 2019 / by Emma Monro / EmmaM Online
LIVE Q&A for our Marketing Teams We went LIVE this week to answer questions from CMOs, marketing mechanics and social media managers on our brand marketing teams. Check out the full video to catch up on the powerful marketing tips and tricks that we shared. “Listen to what your customer is looking for. People use […]
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The 2019 Social Media Blueprint for Marketing Teams and Agents
January 13, 2019 / by Emma Monro / EmmaM Online, Newsletter 11
Looking for ways to elevate your Multi-Location Brand in 2019? We’ve got you covered. Here are 4 places you should be checking out regularly to help your brand stand out from the crowd. Facebook Blueprint Training – Marketing Team Edition Digital Mayor Training – SocialSurvey Users Edition Behind the Review Instastories LIVE! 1. Facebook Blueprint […]
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EmmaM Online — Episode 12: Instagram & your Parent Brand
January 10, 2019 / by Emma Monro / EmmaM Online
Instagram as a social platform is a visual representation of your brand. Your audience will land on your profile or newsfeed, take a quick look around and decide if you are interesting to them. They are looking to see if you are a reputable brand, and some will choose to follow you. They’re looking for […]
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EmmaM Online — Episode 11: Introduction to Instagram for Businesses
January 3, 2019 / by Emma Monro / EmmaM Online
Content for your Brand’s Instagram Stories Instagram has 500 million daily users. WOW! I would bet that some of your local area audience is part of those 500 million. 🙂 Rather than a Facebook tip, this week I’m sharing how to EASILY create content using Instagram Stories. “Work efficiently and effectively by creating content on […]
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EmmaM Online — Episode 10: Brand Safety for Multi-Location Brands
December 27, 2018 / by Emma Monro / EmmaM Online
Brand Safety & Your Brand When you advertise within the Facebook family of apps and services, your ads can appear beyond Facebook and Instagram. Tools like Audience Network, Facebook In-stream Video and Facebook Instant Articles give you more opportunities to reach the customers you care about within unique, immersive experiences. But keep in mind, those […]
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EmmaM Online — Episode 9: Messenger – Connect and Communicate with Customers
December 20, 2018 / by Emma Monro / EmmaM Online
Connect with Customers Where & How They Prefer People are messaging on a global scale, and they expect to be able to connect with friends, family and their favorite businesses through the apps where they spend the most time — like Facebook. A recent survey by Nielsen showed that 53% of people say they’re more […]
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Catch Up on All Things Facebook for Your Brand
December 14, 2018 / by Emma Monro / EmmaM Online, Newsletter 10
Eight weeks ago, after consulting our client partners, we launched our weekly Facebook Blueprint training for Multi-Location Brands. Every Tuesday, join us as we come together as a brand marketing team to keep up to date on everything happening in Facebookland, complete a Facebook Blueprint learning module, and get insights on how to market your […]
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EmmaM Online — Episode 8: Moments That Matter
December 13, 2018 / by Emma Monro / EmmaM Online
Find out what matters to people as they move, and see how brands can help ease their transitions. As marketers, we’re currently in (arguably) the most important medium shift in marketing since the first television ad for Bulova watches in 1941. Mobile technology has delivered us from a mass media world to a personally relevant […]
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