April 5, 2019 / by Emma Monro / EmmaM Online, Newsletter 12, Newsletter 14, Newsletter 16
Each week, the SocialSurvey team comments, educates and collaborates on all things social platforms for Multi-Location Brands. Show Up For Social is where we bring all of the most recent content in one space. First up, Facebook Blueprint Training – Marketing Team Edition – 30 minutes 11:30am PST each Tuesday from 01/15/19 on SocialSurvey’s Facebook […]
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Show Up For Social
April 5, 2019 / by Emma Monro / EmmaM Online, Newsletter 12, Newsletter 14, Newsletter 16
Each week, the SocialSurvey team comments, educates and collaborates on all things social platforms for Multi-Location Brands. Show Up For Social is where we bring all of the most recent content in one space. First up, Facebook Blueprint Training – Marketing Team Edition – 30 minutes 11:30am PST each Tuesday from 01/15/19 on SocialSurvey’s Facebook […]
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EmmaM Online — Episode 18: Facebook Attribution
February 21, 2019 / by Emma Monro / EmmaM Online
Facebook Attribution What is it? For campaigns on Facebook, Instagram, Messenger and Audience Network, you can use the data-driven attribution model, which is a statistical model developed by Facebook that gives a percentage of credit to each touchpoint based on the incremental impact they had on driving business goals. “Facebook Attribution, a new measurement tool […]
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EmmaM Online — Episode 17: The Insurance Customer’s Journey
February 14, 2019 / by Emma Monro / EmmaM Online
The Insurance Customer’s Journey When the time comes to purchase or renew insurance, people have a variety of resources at their fingertips to help them—from discovery to purchase. Today, online channels provide an alternative to traditional conversations with insurance agents in-person and on the phone. “Help marketers understand how their customers and potential customers navigate […]
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EmmaM Online — Episode 16: Intro to Mapping the Customer Journey
February 7, 2019 / by Emma Monro / EmmaM Online
Intro to Mapping your Customer Journey Imagine for a moment, new home buyers are at a cocktail hour with their new neighbors talking about moving into their home. Then, they quickly and enthusiastically jump to the part in the story about how their loan officer and real estate agent collaborated on a beautiful gift of […]
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EmmaM Online — Episode 14: The Customer Journey
January 24, 2019 / by Emma Monro / EmmaM Online
The Customer Journey What is a customer journey? Most look at frontline agents as a transaction and marketers as a conversion, but we’re actually talking about a path to building a relationship. Awareness. Interest. Consideration. Purchase. Repurchase. “If you’re not thinking like a consumer—if there’s more assumption than empathy backed by knowledge—then you’ll miss a […]
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EmmaM Online — Episode 13: LIVE Q&A for our Marketing Teams
January 17, 2019 / by Emma Monro / EmmaM Online
LIVE Q&A for our Marketing Teams We went LIVE this week to answer questions from CMOs, marketing mechanics and social media managers on our brand marketing teams. Check out the full video to catch up on the powerful marketing tips and tricks that we shared. “Listen to what your customer is looking for. People use […]
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The 2019 Social Media Blueprint for Marketing Teams and Agents
January 13, 2019 / by Emma Monro / EmmaM Online, Newsletter 11
Looking for ways to elevate your Multi-Location Brand in 2019? We’ve got you covered. Here are 4 places you should be checking out regularly to help your brand stand out from the crowd. Facebook Blueprint Training – Marketing Team Edition Digital Mayor Training – SocialSurvey Users Edition Behind the Review Instastories LIVE! 1. Facebook Blueprint […]
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EmmaM Online — Episode 12: Instagram & your Parent Brand
January 10, 2019 / by Emma Monro / EmmaM Online
Instagram as a social platform is a visual representation of your brand. Your audience will land on your profile or newsfeed, take a quick look around and decide if you are interesting to them. They are looking to see if you are a reputable brand, and some will choose to follow you. They’re looking for […]
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EmmaM Online — Episode 11: Introduction to Instagram for Businesses
January 3, 2019 / by Emma Monro / EmmaM Online
Content for your Brand’s Instagram Stories Instagram has 500 million daily users. WOW! I would bet that some of your local area audience is part of those 500 million. 🙂 Rather than a Facebook tip, this week I’m sharing how to EASILY create content using Instagram Stories. “Work efficiently and effectively by creating content on […]
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EmmaM Online — Episode 10: Brand Safety for Multi-Location Brands
December 27, 2018 / by Emma Monro / EmmaM Online
Brand Safety & Your Brand When you advertise within the Facebook family of apps and services, your ads can appear beyond Facebook and Instagram. Tools like Audience Network, Facebook In-stream Video and Facebook Instant Articles give you more opportunities to reach the customers you care about within unique, immersive experiences. But keep in mind, those […]
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