December 14, 2018 / by Emma Monro / EmmaM Online, Newsletter 10
Eight weeks ago, after consulting our client partners, we launched our weekly Facebook Blueprint training for Multi-Location Brands. Every Tuesday, join us as we come together as a brand marketing team to keep up to date on everything happening in Facebookland, complete a Facebook Blueprint learning module, and get insights on how to market your […]
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The 2019 Social Media Blueprint for Marketing Teams and Agents
January 13, 2019 / by Emma Monro / EmmaM Online, Newsletter 11
Looking for ways to elevate your Multi-Location Brand in 2019? We’ve got you covered. Here are 4 places you should be checking out regularly to help your brand stand out from the crowd. Facebook Blueprint Training – Marketing Team Edition Digital Mayor Training – SocialSurvey Users Edition Behind the Review Instastories LIVE! 1. Facebook Blueprint […]
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Catch Up on All Things Facebook for Your Brand
December 14, 2018 / by Emma Monro / EmmaM Online, Newsletter 10
Eight weeks ago, after consulting our client partners, we launched our weekly Facebook Blueprint training for Multi-Location Brands. Every Tuesday, join us as we come together as a brand marketing team to keep up to date on everything happening in Facebookland, complete a Facebook Blueprint learning module, and get insights on how to market your […]
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EmmaM Online — Episode #7: Metrics for Multi-Location Brands
December 6, 2018 / by Emma Monro / EmmaM Online
Ads Manager gives you a holistic view of your ad performance across Facebook, Instagram, Audience Network, and Messenger, and across devices. Once you’ve created a campaign and are delivering ads, the next step is to understand how your ads are performing: * What devices are people using when they view your ad? * How many […]
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EmmaM Online — Episode #6: Targeting Audiences
November 29, 2018 / by Emma Monro / EmmaM Online
Facebook provides three distinct targeting strategies for marketers: 1. Core Audiences: Target ads using Facebook data. 2. Custom Audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know. 3. Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting. “For a brand’s […]
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EmmaM Online — Episode #5: Introduction to Facebook Pixel for Multi-Location Brands
November 22, 2018 / by Emma Monro / EmmaM Online
What can pixel do? You can create a pixel and connect it to your website to: Make sure your ads are shown to the right people, on the right devices, at the right moment: Knowing how people use your website can imply what they’re likely to do next. This helps Facebook deliver ads to the […]
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EmmaM Online — Episode #4: Introduction to Facebook Campaigns
November 15, 2018 / by Emma Monro / EmmaM Online
When it comes to their ad platform, Facebook simplifies ad creation and delivery by selling ads based on ad objectives at the campaign level. Selecting an objective sets the business goal you want the ads within this campaign to accomplish. This helps Facebook determine the best ad placements, formats and calls to action — and […]
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EmmaM Online — Episode #1 Facebook State of Play
November 9, 2018 / by Emma Monro / EmmaM Online, Newsletter 9
Prior to January 2018, users of Facebook would see a mix of ‘friends’ posts interspersed with pages that they follow and their organic posts, along with ads. Facebook users had also been following pages with the intention of ‘saving them’ to occasionally be kept up-to-date on the page’s activity. Over time though, users had a […]
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EmmaM Online — Episode #3: The Tools of Facebook Business Manager for Multi-Location Brands
November 8, 2018 / by Emma Monro / EmmaM Online
There are a plethora of tools in Facebook Business Manager for multi-location brands. In this episode, we are exploring how they work for your brand. “Using these tools in sequence will set your multi-location brand up for scale and success across all of your Facebook assets – allowing you to manage the enterprise while dominating […]
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EmmaM Online — Episode #2: Facebook Business Manager is a Platform for Everyone
November 1, 2018 / by Emma Monro / EmmaM Online
Facebook Business Manager is a platform for everyone. Small to large businesses use Business Manager to stay organized by having all of their business assets and information in one place. When you have a central business hub like Business Manager, your business maintains control of your Facebook assets and securely provides user access to the […]
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