EmmaM Online — Episode #6: Targeting Audiences

EmmaM Online Episode 6 Core, Custom, and Lookalike Audiences for the Multi-Location Brand

Facebook provides three distinct targeting strategies for marketers: 1. Core Audiences: Target ads using Facebook data. 2. Custom Audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know. 3. Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting. “For a brand’s […]

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2018 Top Workplaces

Company Culture is everything…  SocialSurvey is a big believer in culture. We call it the WOW factor. That’s why we created a new benchmark that leverages our survey platform, and data science, to discover the Top Workplaces for Employee Satisfaction in the mortgage industry. With the year coming to a close, we wanted to cap […]

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EmmaM Online — Episode #4: Introduction to Facebook Campaigns

EmmaM Online Episode 4 Facebook Awareness Consideration and Conversion campaign

When it comes to their ad platform, Facebook simplifies ad creation and delivery by selling ads based on ad objectives at the campaign level. Selecting an objective sets the business goal you want the ads within this campaign to accomplish. This helps Facebook determine the best ad placements, formats and calls to action — and […]

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EmmaM Online — Episode #1 Facebook State of Play

EmmaM Online SocialSurvey

Prior to January 2018, users of Facebook would see a mix of ‘friends’ posts interspersed with pages that they follow and their organic posts, along with ads. Facebook users had also been following pages with the intention of ‘saving them’ to occasionally be kept up-to-date on the page’s activity. Over time though, users had a […]

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InsuranceNexus with Scott Harris from SocialSurvey

InsuranceNexus Scott Harris SocialSurvey

Scott Harris, CEO and Co-Founder of SocialSurvey, will be speaking at the Connected Insurance USA Summit. He’ll be part of a panel discussion on Day 1 (Nov. 28) at Track 1: Customer Engagement at Designing and Delivering an Outstanding Customer Experience. The panel discussion will be discussing: Fusing digital and traditional channels: Remapping your customer […]

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The Top 5 Sites Where You Want Your Reviews to Land

Top 5 Places Emma SocialSurvey

In today’s digital age, your company’s online reputation is a driving factor in maintaining and growing your business. The first step in managing online reputation is identifying the True Voice of your Customers. Second– and equally important– is broadcasting and distributing that voice. Keeping customer satisfaction information unpublished does not serve anyone – it’s data […]

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Top 50 Loan Officers 2018

We’re gearing up for SocialSurvey’s 2019 Top Performers campaign, hoping for bigger competition and continuing our praise for your WOW benchmarks. Before we make this transition, we want to give one last shout out to the loan officers of SocialSurvey’s 2018 Top Performers campaign. At this point, we’ve congratulated our Top 10 for their fierce […]

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EmmaM Online — Episode #2: Facebook Business Manager is a Platform for Everyone

WOWWorthy with EmmaM Online Heirarchy of Multi-Location Brands

Facebook Business Manager is a platform for everyone. Small to large businesses use Business Manager to stay organized by having all of their business assets and information in one place. When you have a central business hub like Business Manager, your business maintains control of your Facebook assets and securely provides user access to the […]

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