Countdown to Kickoff—SocialSurvey’s 2018 Top Performers Contest

Top Performer 2019

  We are kicking off SocialSurvey’s 2018 Top Performers contest on January 1, 2019. Submissions are open to all loan officers and mortgage companies currently operating in the United States, with no cost to enter. Our SocialSurvey customers are automatically registered. Results will be released in March 2019. Until then, look out for updates, videos and […]

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9 Ways Loan Officers Can Win Locally in 2019

Want to learn more about our Top Performers contest?  How do you become the Digital Mayor of your community? 1. Make the Most of Your Reviews For years, LOs have considered word-of-mouth referrals as their primary source of business. Today, it’s online reviews that generate interest—and the best ROI. Collect the true sentiment of customers and amplify […]

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EmmaM Online — Episode #7: Metrics for Multi-Location Brands

SocialSurvey EmmaM Online Metrics for Multi-Location Brands

Ads Manager gives you a holistic view of your ad performance across Facebook, Instagram, Audience Network, and Messenger, and across devices. Once you’ve created a campaign and are delivering ads, the next step is to understand how your ads are performing: * What devices are people using when they view your ad? * How many […]

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EmmaM Online — Episode #6: Targeting Audiences

EmmaM Online Episode 6 Core, Custom, and Lookalike Audiences for the Multi-Location Brand

Facebook provides three distinct targeting strategies for marketers: 1. Core Audiences: Target ads using Facebook data. 2. Custom Audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know. 3. Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting. “For a brand’s […]

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2018 Top Workplaces

Company Culture is everything…  SocialSurvey is a big believer in culture. We call it the WOW factor. That’s why we created a new benchmark that leverages our survey platform, and data science, to discover the Top Workplaces for Employee Satisfaction in the mortgage industry. With the year coming to a close, we wanted to cap […]

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EmmaM Online — Episode #4: Introduction to Facebook Campaigns

EmmaM Online Episode 4 Facebook Awareness Consideration and Conversion campaign

When it comes to their ad platform, Facebook simplifies ad creation and delivery by selling ads based on ad objectives at the campaign level. Selecting an objective sets the business goal you want the ads within this campaign to accomplish. This helps Facebook determine the best ad placements, formats and calls to action — and […]

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EmmaM Online — Episode #1 Facebook State of Play

EmmaM Online SocialSurvey

Prior to January 2018, users of Facebook would see a mix of ‘friends’ posts interspersed with pages that they follow and their organic posts, along with ads. Facebook users had also been following pages with the intention of ‘saving them’ to occasionally be kept up-to-date on the page’s activity. Over time though, users had a […]

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InsuranceNexus with Scott Harris from SocialSurvey

InsuranceNexus Scott Harris SocialSurvey

Scott Harris, CEO and Co-Founder of SocialSurvey, will be speaking at the Connected Insurance USA Summit. He’ll be part of a panel discussion on Day 1 (Nov. 28) at Track 1: Customer Engagement at Designing and Delivering an Outstanding Customer Experience. The panel discussion will be discussing: Fusing digital and traditional channels: Remapping your customer […]

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The Top 5 Sites Where You Want Your Reviews to Land

Top 5 Places Emma SocialSurvey

In today’s digital age, your company’s online reputation is a driving factor in maintaining and growing your business. The first step in managing online reputation is identifying the True Voice of your Customers. Second– and equally important– is broadcasting and distributing that voice. Keeping customer satisfaction information unpublished does not serve anyone – it’s data […]

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